ByFour Brand Refresh
ByFour is a Padel Apparel brand based in Germany.
For this brand, we were briefed on refreshing the brand
and giving it a fresh new look while still keeping the core identity.
We did this by simplifying the wordmark to look more modern
while keeping the logo icon from the previous identity and expanding
while keeping the logo icon from the previous identity and expanding
on the identity's assets such as colour, photography and typography.
